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Samuel Day
January 31, 2022
Mindsparkle Mag
Vaayu is a carbon-tracking platform for retailers, and its landing page — crafted by Samuel Day — gives a data-heavy subject a genuinely warm, tactile feel. Three acid-lime circles float at descending sizes across a soft, grainy putty-grey background, an instantly memorable visual rhythm. An elegant serif headline announces “Helping Retailers to Calculate and Cut Carbon,” its italics lending a human touch, while neon pill buttons echo the bright green motif. The pairing of a muted, textured backdrop with punchy fluorescent accents keeps the interface calm yet energetic. It is a polished, considered piece of web design with confident UI design throughout, at Vaayu.
Credits: Samuel Day
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