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NON
June 20, 2021
Mindsparkle Mag
NON brings the same quiet confidence to its website that it brings to its non-alcoholic drinks. Set on clean white and pale grey, the NON storefront lets crisp product photography lead — a blush bottle beside a “NON & Maison” tube whose vertical typography turns packaging into graphic art. Loose, hand-drawn black scribbles of a star and an infinite loop add a spontaneous, gestural counterpoint to all the calm. A “Limited Edition” collaboration with Maison Balzac is announced without fuss, trusting the restraint to feel premium. It is elegant, gallery-like web design where sharp art direction does the persuading.
Credits: NON
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