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Noughts & Ones
October 31, 2021
Mindsparkle Mag
Noughts & Ones crafted this warm, sunlit shopping experience for iStrap, an Australian maker of Apple Watch straps. The hero bathes everything in cheerful yellow, pairing a soft cream navigation bar and a bold red wordmark with rounded, friendly display type that announces “Supporting R U OK? Day.” Photography of a wrist wearing a buttery silicone band anchors the composition, while a pillow-soft “Go Yellow” button and a minimal 01–05 slider keep the interface calm and approachable. It is a feel-good piece of web design where a good cause and a single confident colour story carry the mood. The tactile product shots and generous spacing round out UI design that feels genuinely warm.
Credits: Noughts & Ones
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