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Elephant & Twitch
October 18, 2019
Mindsparkle Mag
Elephant & Twitch bring the platform's rebrand to life on Meet your new Twitch, the brand's own guidelines hub. Against a deep black canvas, tilted cards scatter across the screen in Twitch's signature purple and a hot pink-to-amber gradient, spelling out playful mantras like "Maxing our expression," "method," "madness" and "(beloved)." A cheerful cut-out photo of someone mid-wave and the familiar glitch logo keep the energy loud and unmistakably Twitch. The loose, collaged arrangement makes a style guide feel more like a party than a rulebook. It is spirited, expressive branding and brand identity given room to shout.
Credits: Elephant & Twitch
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