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Sereg Navasardyan
April 01, 2020
Mindsparkle Mag
Sereg Navasardyan designed yerevantropics, a website that looks like a collage of stickers piled up on the screen. Against a soft mint-green gradient, worn labels, pixel-type badges and red tags lettered in Armenian script gather at the bottom of the page. Chrome-textured hand graphics, black ice-cream-cone emblems and stretched, repeated “YEREVANTROPICS” wordmarks add a raw, street-culture energy. The only interface element in sight is a single black dot in the corner, leaving the stacked artwork to do all the talking. It is a joyful, rebellious mix of graphic design and experimental typography.
Credits: Sereg Navasardyan
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