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B&H

February 01, 2020

Mindsparkle Mag

Hello Today

B&H designed Hello Today with a striking sense of calm and drama. The opening screen is built from dark, overlapping planes of black and charcoal, cut through by a thin orange diagonal that feels like the first ray of light. A red gradient sun sits on the right, while "Good Morning Today" is set in slender, high-contrast capitals on the left. A small serif "Today" wordmark in the corner completes the composition. Minimal, poetic and beautifully balanced, it shows how much atmosphere confident typography and a few geometric shapes can bring to web design.

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