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Pattern
November 23, 2019
Mindsparkle Mag
Kinship is a fresh, feel-good skincare brand that Pattern brought to life across a playful mobile-first experience. Tilted phone screens fan out over a rich cobalt background, showing off pastel product shots, a bold 'We Are Kin' block and buoyant photography of laughing, diverse young faces. The palette of blue, blush pink and clean white feels optimistic and youthful, while rounded buttons and cheeky microcopy such as 'Pimple Potion' keep the interface approachable. Warm and confident, Kinship is a lovely marriage of branding and thoughtful UI design.
Credits: Pattern
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