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Pattern
December 16, 2019
Mindsparkle Mag
Pattern gives Equator Coffees a bold, energetic identity that practically buzzes with caffeine. A confident red runs throughout, anchored by a crouching panther mark and a wall of striking coffee packaging that opens the homepage with the promise of "extraordinary coffee". Warm lifestyle photography of cyclists, cafés and community sits alongside crisp product shots and clear calls to shop blends, espresso and subscriptions. The rhythm of red blocks, generous type and playful still life keeps the whole experience lively and appetising. It is a punchy showcase of branding and packaging carried gracefully onto Equator Coffees.
Credits: Pattern
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