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Garden Eight

October 26, 2021

Mindsparkle Mag

Helte

Garden Eight gives Helte, a Japanese service connecting people through conversation, a warm and human-centred identity. A custom deep-teal logotype spells “helte” in softly connected, ligature-like letterforms, paired with a monospace menu and the gentle tagline “Empowering Human Connection.” Below the fold a large, joyful portrait of a smiling elderly man radiates warmth, echoed by a peach “Click to see more smiles” badge that invites you in. The generous white space and expressive lettering make this a lovely marriage of typography and friendly web design. Warm, optimistic and quietly clever.

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