Mindsparkle*

Playful Branding

Playful branding proves that serious craft and a sense of fun are not opposites. It leans on bright colour, expressive type, illustration and a bit of humour to build identities people enjoy spending time with. This category collects standout playful and characterful brands we have featured, from food and drink to culture and kids. Many projects span Brand Identity, Packaging and Illustration.

Minimal Branding ¹¹⁵⁷ , Food & Beverage Branding ⁵⁶⁹ , Beauty Branding ⁴³⁵ , Fashion Branding ²³⁵ , Music Branding ²²¹ , Tech & Software Branding ¹⁹⁷ , Restaurant Branding ¹⁷⁷ , Luxury Branding ¹⁷⁶ , Coffee Branding ¹⁷⁵ , Sustainable Branding ¹²⁹ , Wine & Spirits Branding ¹²⁰ , Hotel Branding ⁷⁷ , Real Estate Branding ⁷³

Recently joined PRO Creators

Latest Features

A vibrant pink background with abstract shapes and the phrase "la ville" in bold black script.

Brand Identity, Playful Branding

Playful "La Vibe" gift shop identity

brand identity branding gift illustration

A grid of colorful design drafts features bold typography and images of dancers in vibrant outfits.

White Plus Sign

Brand Identity, Playful Branding

CreateOne – Branding for a Resonance's creator pla...

branding cmyk colorful fashion

Brand Identity, Playful Branding

Rebranding Nera for Global Design Icons

brand identity branding design furniture

Two white coffee bags with bold black text and a lavender label on a gray surface.

Brand Identity, Playful Branding

ALTO ROASTERS Coffee Brand Identity & Packaging

brand identity branding packaging playful

Brand Identity, Playful Branding

Sky Brand Identity

brand identity branding coin colorful

cover image Image

White Plus Sign

Brand Identity, Playful Branding

Mr. Bucket Chocolate

asia branding chocolate colorful

Ñamgucheria cover image

Brand Identity, Playful Branding

Ñamgucheria

brand branding food playful

gugu visual identity cover image

Brand Identity, Playful Branding

gugu visual identity

colorful gugu paper play

Creamly cover image

Brand Identity, Playful Branding

Creamly

brand branding care colorful

Vicious Gardens cover image

Brand Identity, Playful Branding

Vicious Gardens

brand buddy game gardening

1
2
...
49
Next ›

Cookies

This website uses cookies in order to enhance the overall user experience.

See our Privacy & Cookie Policy

Essential cookies

There are some cookies that we have to include in order for certain web pages to function. For this reason, they do not require your consent.

mindsparklemag_cookie_consent

1 year

Used to store the user's cookie consent preferences.
mindsparklemag_session

2 hours

Used to identify the user's browsing session.
XSRF-TOKEN

2 hours

Used to secure both the user and our website against cross-site request forgery attacks.

More details

Analytics cookies

We use these for internal research on how we can improve the service we provide for all our users. These cookies assess how you interact with our website.

_ga

1 year

Main cookie used by Google Analytics, enables a service to distinguish one visitor from another.
_ga_N66EKJ8M9G

1 year

Used by Google Analytics to persist session state.
_gid

1 day

Used by Google Analytics to identify the user.
_gat

1 minute

Used by Google Analytics to throttle the request rate.

More details

Submit

Submit your Design case study, Website or Job listing. Request an interview or brand promotion.

Plus

Become a Plus reader. Gain access to exclusive content, featuring unseen project insights and more.

Pro

Join the Pros. Gain maximum visibility on Mindsparkle & access to all premium features.