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Vaan

August 09, 2022

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Hardin\'s Creek

Vaan crafts a suitably premium digital home for Hardin's Creek, the small-batch line from the James B. Beam Distilling Co. A deep navy stage is split between an elegant serif headline — 'The Next Generation of Whiskey' — and richly lit photography of the Colonel James B. Beam bottle beside a cut-crystal glass glowing amber. Cream and gold detailing, refined typography and a scroll-to-discover cue lend the whole page a collector's sense of occasion. Every element feels considered, from the vintage-inspired label to the warm chiaroscuro lighting. It is confident, cinematic art direction and elegant web design for a heritage spirit.

Credits: Vaan

More in Wine & Spirits Branding

alcohol ancient beverage black Creek dark flow Hardin history Legacy site of the day whiskey

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