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Noord

December 08, 2016

Mindsparkle Mag

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Dursun Personal Driver Service

Noord gave this Swiss chauffeur service, Dursun, a dark and quietly opulent identity online. A moody hero photograph of black Mercedes limousines lining a street sits beneath the Dursun name set in fine, gold, letter-spaced capitals, immediately signalling discretion and luxury. The near-black layout is punctuated by elegant line drawings of each vehicle class and a close-up of a polished dashboard, all wrapped in generous space and refined typography. The tone — 'Your wish is our command' — is perfectly matched by the composed, understated art direction. A sophisticated example of premium web design.

Credits: Noord

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