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James Machin
April 21, 2017
Mindsparkle Mag
James Machin created this quietly cinematic site for Personal Effects, a British label whose story is told almost entirely through black-and-white photography. Grainy, documentary-style images — a figure leaping across a hillside, a windswept mountain ridge, a bare interior — stack into a moody, film-like sequence that feels more editorial than commercial. Restrained grotesque typography and wide margins let each frame hold the space, capturing the brand's wanderlust and its collection for a generation of peripatetic British surfers. The minimal navigation and generous white space keep the focus firmly on the imagery. It is an atmospheric, considered piece of web design.
Credits: James Machin
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