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Upcraft
June 19, 2017
Mindsparkle Mag
Upcraft is a beautifully restrained showcase for a German label crafting bags and accessories from upcycled materials. The design leans on plenty of white space and an asymmetric, editorial grid, letting muted product photography breathe while a single warm yellow accent adds just enough energy. Small circular badges rotate around phrases like "upcycling meets craftsmanship" and "made in Germany", a charming detail that reinforces the brand's handmade story. Categories such as allrounder, weekender and adjustable bags are set in delicate lowercase type, giving the whole site a quiet, considered feel. It is a lovely piece of editorial web design for a thoughtful, sustainable brand.
Includes freebie bundle, unseen BTS insights and more.
