Mindsparkle*

OTHR

May 24, 2016

Mindsparkle Mag

OTHR

OTHR is a design brand devoted to useful, beautiful objects, and their store reflects that ethos with serene minimalism. A muted sage-green hero frames the Kyou Creamer by Todd Bracher — a sculptural black vessel photographed from above with a soft, gentle shadow. A centred serif statement introduces the studio’s purpose of creating uniquely designed products with minimal environmental impact, followed by a crisp overhead shot of stacked ceramic forms punctuated by a single orange object. The abundant white space, classic typography and quiet palette give the page a refined, considered air. It is an elegant piece of web design and polished UI design.

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