Mindsparkle*

Build in Amsterdam

April 06, 2017

Mindsparkle Mag

Mendo

Build in Amsterdam created this refined online store for Mendo, the beloved Amsterdam book shop for design lovers. The design pairs crisp black-and-white editorial layouts with generous white space, letting each carefully photographed book breathe. Bold headlines like ‘Every book is a gift’ set a confident, curatorial tone, while highlight blocks for titles such as the Loewe Book and The Workshop read like pages of a well-made magazine. An ‘instastore’ grid and editorial stories round out a browsing experience that treats commerce as culture. It is a beautifully considered piece of web design with a strong editorial sensibility.

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