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Chaptr

November 15, 2019

Mindsparkle Mag

Good Club

Chaptr gives the organic grocery service Good Club a fresh, appetising welcome built around one strong hero idea. A full-bleed photograph of glossy red kidney beans fills the screen, overlaid with friendly rounded white type promising ‘Wholesome food for everyone’ and a simple email-capture prompt beside a green call-to-action. The clean top navigation and airy spacing keep the shopping experience feeling light and trustworthy, exactly right for a brand built on sustainable, everyday food. It is warm, accessible UI design paired with thoughtful branding.

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