Kron — stock market social videos

illo & algo worked in collaboration with Bakken & B/u00e6ck to develop Kron /u2014 stock market social videos. Data-driven, automated videos by Algo help fintech startup Kron keep their followers up-to-date on the financial ups & downs of the market.

Kron is a Norwegian platform offering tailored plans & straight-forward investment opportunities to its customers, always sharing the latest updates about market trades. Algo helped visualize these trends in a matter of clicks, allowing for a highly customizable video campaign to be always up to date.

Each video is totally personalized: by accessing the Algo dashboard, Kron/u2019s social team can easily create every part of the video, adding texts, selecting pictures or choosing color themes. This way, there/u2019s always a perfect video ready to be published right after clicking the /u201cRender/u201d button.

The Kron team is able to select between three different graph styles that reflect a specific trend, in which they can insert the data that will automatically generate a responsive graph.

For simple data that highlights the growing or decreasing trends, Algo generates a linear chart that illustrates the values. When we have the input of more complicated data, our graphs have multiple points. We also created a third neutral wave option, for situations where we want to represent only the idea of /u201cdata/u201d.

Also, the client/u2019s team is able to choose between three different music tracks in order to highlight the trend the video is showing, choosing between a positive, negative or neutral mood.

illo

illo is a creative studio based in italy, shaping visual languages ✺ with leading international brands⚑ Our focus is all about fueling optimism through expressive motion design ✦ and colorful illustration