North Street Creative designed the branding for The Landmark – a new coworking environment offering amenities on par with a boutique hotel or private club. The space was inspired by the classic architecture and vibrant landscape of Puerto Rico. The designers we helped The Landmark develop their brand position as a premium alternative to its peers. They developed a logo, visual identity, and collateral that complement The Landmark’s architect-designed interiors and all-inclusive member experience.
At the heart of the identity is the Landmark Pattern. Drawing inspiration from ornate tilework common to Old San Juan architecture, we traced, deconstructed, and reassembled them into a new, modern pattern. The resulting design resembles a city grid, underscoring the idea that The Landmark is at the center of your work experience.