MOSE Beer by Alíz Stocker
Mindsparkle Mag presents: The Illustration Series - Branding.
We collected a series of projects from illustrators around the globe and put them together as a way of showing how illustrations can enhance the creative process and help brands build a much more original identity.
This is our first series from the upcoming new illustration series hosted on Mindsparkle Mag featuring the last illustration trends, including 3D illustrations, UX illustrations, collage, and much more.
From hand drawn to digital, from modern, abstract, shapes to more figurative languages, illustration has always given a special touch to each project, helping build an original and personal brand visual, which can't be found anywhere else. From Mindsparkle Mag, we love to see how illustrators and artists play their role in branding, finding their own particular way to communicate a brand or project's look and feel.
For this series, we thought it would be nice to pick the most varied techniques, to show how versatile illustration can be and how rich is this universe of creation. We realize illustration can be used as a tool in different areas of the project: in Knowlton Co., illustrations are used to create the packaging; in Gagbot Identity they are used in the app design; and in Summer Camp by Maria Maldonado we see how digital illustrations are used to build a brand language, showing the most diverse applications on graphic and digital.