DesignStudio designed Oberlo. From within the Shopify family, e-commerce start-up Oberlo came to the designers with ambitious plans: to build on its current offering (dropshipping), and evolve the business into an all-encompassing platform for entrepreneurship. Courses, tutorials, business tools, the works. Their challenge was positioning Oberlo as an exciting lifestyle option for anyone itching to start their own thing.
After immersing themselves in the world of dropshipping, a few things were clear: the designers needed to move out of the world of get-rich-quick schemes, and capture the ups and downs of entrepreneurship in an authentic way. Failure needed reframing, and community needed celebrating as the powerful tool it has become. It was also time for Oberlo to stand side-by-side with Shopify as an exciting, independent brand in its own right.
Visually and verbally, they created a language based on the DIY attitude of the entrepreneur. Instead of projecting a picture-perfect world of business, they’re giving you the true hustle: sweat, real talk, stuff that’s under construction. Alongside the grit, they also created a bespoke holographic texture, signifying a sense of reward – and encouraging users to raise the bar across everything they do.