Chilly weather, slightly raining but we don’t want to stay inside. One cultural plan that might save you on those days is to visit a museum. For that reason, today, we’re showcasing Magma’s visual identity designed by   Oilinwater. They were in charge of creating a fluid branding for this contemporary art triennial in Ottignies-Louvain-la-Neuve.

The creative team came up with the naming and the graphic part of the work. A fluid identity, constantly adapting, moving, evolving. People have adopted fluidity both at the level of the world of work and physical displacement, social relations, or even virtual presences. How can we calmly live this perpetual change?
Magma gives a fresh and friendly approach featuring a clean yet colorful design. Moreover, a sans serif font gives a modern style that makes it refreshing. The color palette includes bright tones that give us a happy imprint. 

All in all, we’re excited about this beautiful branding design. Plus, we’re looking forward to hanging out at a rich-in-culture place like Magma. What are you waiting to schedule such a fun plan in your agenda?


Credits: Oilinwater

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