JUS • Juice Up Saigon is a raw, cold-pressed juice company based in Saigon and founded in 2015. Juice Up Saigon offers a simple, delicious way to integrate plant-based health into a busy life because they believe that nutritious and delicious juices could be made practical and ready for everybody.
M — N Associates, a design studio based in Ho Chi Minh City, were commisioned to research and design a visual identity system that represents Juice Up Saigon as a unique and sustainable healthy eating brand in Vietnam. Given that cold-pressed juicing is a new concept in Vietnam, the branding would reflect Juice Up Saigon as a pioneering and exciting new player in the healthy eating market.
M — N Associates