Joule

Morgan Light designed Joule, a goddess-inspired energy bar. Morgan worked with Michael Ian Kaye to create the identity, packaging, as well as to develop a unique illustration style for the brand, alongside by Lan Troung. The illustrations were designed to reflect positivity and diversity—with each bar, a new persona and flavor story is depicted. For the first Joule shoot, Morgan used small, Grecian artifacts to tell a story about Joule’s ancient ingredients that have withstood the test of time, and the goddesses that are featured on each package.

 

Published
22.06.2020

Credits: Morgan Light

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