Flùr Branding

Beautiful branding designed by Tung, in Toronto for Flùr, a flower boutique also in Toronto.

Flùr is a boutique flower shop, specializing in lush, seasonal floral designs, and also carrying a curated selection of potted plants and high-end ceramics and planters. Inspired by the modern and textural quality of florist Chloë Fraser’s arrangements, Tung developed a simple yet elegant wordmark and visual identity, which incorporates clean typography and an abstract, petal pattern, appealing to a contemporary, design-savvy customer base. Special care was given to the production of all collateral materials, which were letterpress printed on a beautifully tactile stock. Working alongside interior design team MSDS Studio, the brand’s look and feel was also carefully carried through to the shop’s airy and contemporary interior.

Photography: James Tse (flowers), Angus Fergusson (interior)
Interior Design: MSDS Studio

Written by:
Thiago Santarém


Credits: Tung

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