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Sam Dallyn
December 13, 2019
Mindsparkle Mag
Sam Dallyn brings a confident graphic hand to Unsubscribe, a rinse-free hair wash whose site turns product marketing into pure play. Crisp white space is sliced by electric magenta lines that lead the eye between floating bottle mockups and cheeky editorial prompts like ‘Shampoo every day? Hair feel like hay?’. The real star is the type — a compressed, almost mechanical display face that stretches ‘UNFOLLOW ROUTINE’ across the screen with genuine attitude, mirrored in the stacked wordmark on the pack. It is high-contrast, minimal and witty all at once, the kind of branding that trusts one bold idea and commits to it. A lovely little study in how sharp typography can carry a whole brand.
Credits: Sam Dallyn
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