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uBear-world

February 03, 2020

Mindsparkle Mag

uBear-world

uBear-world designed its own home on the web, and it opens with real attitude. A full-bleed video fills the screen: two friends cruising in an open-top car down a palm-lined coastal road, filmed from the back seat in soft, washed-out light. Over the footage sits the brand name in huge, clean white capitals, while a bright orange square logo and a minimal burger menu hold the top-left corner. It is a confident piece of web design that lets lifestyle imagery and a single strong wordmark in bold typography do all the storytelling. Hop into the passenger seat at uBear-world.

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