Mindsparkle*

This Works

May 31, 2019

Mindsparkle Mag

This Works

This Works introduce their branding and communications agency at This Works with a crisp, editorial site rooted in restraint. A monumental serif “THIS” runs up the left edge beside a typewritten studio address, while a large, confident intro line sets out a philosophy built on positive change and thinking differently. Overlapping angled cards in black and dusty pink hold a “Capabilities” list and an oversized “Works” label, adding depth and a hint of movement to the otherwise flat grey canvas. The pairing of stately serif and plain-spoken sans keeps everything feeling considered and grown-up. It is a polished piece of web design that lets typography and whitespace do the branding work.

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