Mindsparkle*

tbpmx

December 14, 2019

Mindsparkle Mag

the branding people

the branding people share their approach on design with a bright, friendly editorial piece on tbpmx. Crisp white space and a warm, rounded blue typeface give the studio a genuinely approachable personality from the very first line. The hero flat-lay is a tactile treat, an iPad surrounded by colour swatches, markers, pencils and grid paper that neatly captures the craft of design in progress. A tidy headline invites readers into a featured story, "Why study design?", keeping the tone curious and generous. It is a warm, well-typeset example of editorial and branding work.

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