Lucy Agency brought The Bear and his Scarf to life as a gentle, scrolling storybook for Club Bruges. The opening scene is a snowy forest painted by hand, with a big brown bear carrying a little cub on its back, both wrapped in blue and black striped club scarves. Hand-lettered titles and a charming, slightly uneven typeface match the picture-book mood, while the club crest sits quietly at the top. A short introduction explains that the children's book is a story about club love and respect, and a clear statement against hooliganism and racism. Lovely illustration and heartfelt storytelling make this web design truly special.
Credits: Lucy Agency
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