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Night Shift
November 05, 2019
Mindsparkle Mag
Night Shift gives The Atelier Collective a warm, celebratory identity built for a community of ambitious women in business. Soft pastel blocks of mint, blush and peach frame a bold black headline whose keywords are underlined in bright pink, while a graceful script logo adds a personal, handwritten touch. Event photography of a beautifully set conference space grounds the design in real, aspirational moments. The overall mood is feminine and optimistic without ever feeling saccharine, balancing strong typography with gentle colour. An inviting, encouraging piece of branding and web design.
Credits: Night Shift
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