Mindsparkle*

Tane + Elegant Seagulls

September 02, 2019

Mindsparkle Mag

Tane

Tane bills itself as “a modern creative agency for modern brands”, and the studio’s homepage makes the case with sleek, cinematic confidence. Everything sits on a deep black stage: a compact geometric wordmark up top, a bold condensed headline, and a rotated white outline frame that cradles a “play brand video” button. Overlapping photographs — a woman working from a lounge chair, a team mid-meeting, a figure walking a gallery — drift across the darkness to hint at the studio’s world. Built by Tane + Elegant Seagulls, the layout lets negative space and careful motion carry the storytelling. It is assured art direction and clean web design, live at wearetane.com.

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