Mindsparkle*

Stutterheim

September 15, 2019

Mindsparkle Mag

Stutterheim

Stutterheim carries its ‘Swedish melancholy at its driest’ spirit right through this online store. The AW19 season leads with moody urban photography of models in colour-blocked raincoats, black, white and jolts of safety yellow, shot against rain-soaked city walls. Below, a tidy product grid presents the Stockholm coats, bucket hats and Chelsea rainwalkers with plenty of calm space, while a community grid of customer photos and a soft, atmospheric portrait close the page. The art direction is consistent and quietly stylish, treating functional rainwear as something worth photographing beautifully. It is a well-composed retail experience where editorial photography and considered art direction do the heavy lifting.

Your weekly Best of is ready

Stay on top of this week's design. Insights, top picks & more.

We respect your inbox.

close

Submit

Submit your Design case study, Website or Job listing. Request an interview or brand promotion.

Plus

Become a Plus reader. Gain access to exclusive content, featuring unseen project insights and more.

Pro

Join the Pros. Gain maximum visibility on Mindsparkle & access to all premium features.