Stutterheim carries its ‘Swedish melancholy at its driest’ spirit right through this online store. The AW19 season leads with moody urban photography of models in colour-blocked raincoats, black, white and jolts of safety yellow, shot against rain-soaked city walls. Below, a tidy product grid presents the Stockholm coats, bucket hats and Chelsea rainwalkers with plenty of calm space, while a community grid of customer photos and a soft, atmospheric portrait close the page. The art direction is consistent and quietly stylish, treating functional rainwear as something worth photographing beautifully. It is a well-composed retail experience where editorial photography and considered art direction do the heavy lifting.
Credits: Stutterheim
More in Design Agency
Stay on top of this week's design. Insights, top picks & more.