Mindsparkle*

Letter A

March 29, 2022

Mindsparkle Mag

Spring & Mulberry

Letter A gives Spring & Mulberry a lush, painterly presence that feels more like a still life than a storefront. A dusty-rose tablescape — vintage floral china, glossy grapes and mandarins, a coupe of amber liqueur and a berry-studded chocolate slice — sits beneath an enormous cream serif wordmark and the tagline “Exploring a world of sweet beyond sugar.” Framed by a gentle lilac border, the palette is warm and appetising, and the elegant type lends the date-sweetened chocolate brand a genuinely luxurious air. It is beautifully composed editorial web design where photography and typography work hand in hand, and Letter A makes the whole experience feel indulgent.

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