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Rotate°
February 04, 2022
Mindsparkle Mag
Rotate° brings a clean, human warmth to MTHK, an eye-care brand with a genuinely caring message. A sunlit, full-bleed photograph of two people against a clear blue sky — one gently covering the other’s eyes, dressed in soft reds and whites — sets an intimate, optimistic tone. Crisp white type declares ‘Your eyes deserve better’, with a rounded ‘Shop’ button and the line ‘We are making technology human kind’ introducing a partnership with specialists at UCL and Moorfields Eye Hospital in London. The restrained navigation, minimal logo and generous imagery give the store a calm, premium feel. Discover the MTHK site for more of this photography-led web design and art direction.
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