Mindsparkle*

First + Foremost

August 07, 2021

Mindsparkle Mag

First + Foremost

First + Foremost introduce themselves with a wonderfully bold, warm-hearted homepage for First + Foremost, an international collective offering branding and digital services to responsible organizations. Set on a soft cream backdrop, oversized bright-orange typography spells out an unmissable "SEEKING" that runs clear off both edges of the screen, giving the page real confidence and momentum. Hand-drawn illustration of leaves and foliage grows along the lower edge in the same tangerine hue, lending an organic, optimistic touch that echoes the studio's focus on purpose-led work. The restrained palette of cream and orange, paired with tidy top navigation and a concise mission statement, keeps everything feeling fresh, human and self-assured. It is a charming, characterful piece of branding that celebrates clarity of message above all.

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