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Pattern
September 27, 2021
Mindsparkle Mag
Pattern sets a warm, inclusive tone for JVN with a sunlit group portrait that feels more like a fashion editorial than a beauty storefront. A diverse cast, gathered on golden-hour grass beneath a clear blue sky, wears an earthy wardrobe of sage, olive and soft neutrals, with founder Jonathan Van Ness anchoring the frame in a flowing black coat. The palette is gentle and natural, radiating the easy confidence and self-care spirit the hair brand is known for. By leading with people and mood rather than product, the design invites you in before it ever sells to you. It is a welcoming piece of art direction and considered web design.
Credits: Pattern
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