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Yu Shigematsu & Katsuaki Utsunomiya

DATE

December 24, 2021

EDITOR

Mindsparkle Mag

Shhh inc.

Yu Shigematsu and Katsuaki Utsunomiya conjure a quietly poetic mood for Shhh inc., a Japanese design studio whose homepage opens like a held breath. A soft off-white panel floats above a darkened photograph of reeds and shimmering water, framing an elegant handwritten “Shhh” signature that trails off into a fine flourish. Vertical columns of classical Japanese serif typography sit alongside a delicate English line describing the studio’s care for “the aesthetic qualities that are present in all things.” Generous negative space and a muted, nocturnal palette give the page an almost meditative stillness. It is a beautifully understated exercise in web design that rewards a slow, attentive scroll.

Credits: Yu Shigematsu & Katsuaki Utsunomiya

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