Mindsparkle*

Green Chameleon

December 07, 2019

Mindsparkle Mag

Sassi Holford

Green Chameleon dresses British bridal and occasionwear house Sassi Holford in the understated luxury it deserves. A soft taupe palette and a refined serif logotype set a couture mood, while studio photography of pleated satin gowns and tailored separates poses against neutral grey backdrops. Overlapping panels layer a shop view of the ‘Damascus Jacket’ over a full-bleed campaign image, giving the commerce experience an editorial, magazine-like rhythm. Clean navigation and unhurried grids keep the focus squarely on the craftsmanship of each piece. It is polished, elegant web design with genuinely graceful art direction.

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