Mindsparkle*

Saie - Clean Makeup You´ll Love

January 07, 2020

Mindsparkle Mag

Saie - Clean Makeup You´ll Love

Saie makes a fresh, confident first impression with a site built around beauty and clarity. Extreme close-up photography fills the hero, twin faces and lash-laden mascara wands rendered in glowing, natural skin tones. A soft lavender band carries an elegant high-contrast serif headline — "Meet Saie, the best clean makeup that works" — that pairs editorial polish with a friendly, inclusive voice. The restrained palette and generous type let the brand's "designed clean" ethos come through on saiehello.com. It is a poised, contemporary piece of web design that feels every bit as considered as the makeup it sells.

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