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Reform Collective
December 02, 2019
Mindsparkle Mag
Reform Collective lends real product polish to Eleanor, a car-subscription service whose landing page glides from one benefit to the next. Bold dark condensed headlines — ‘DELIVERED TO YOUR DOOR’, ‘TRADE IN YOUR CAR EVERY MONTH’ — anchor a clean white layout punctuated by sunny mustard blocks and crisp app-screen mockups. Cut-out photography of a silver Porsche and a smiling customer keeps the tone aspirational yet friendly, while tidy feature tiles spell out pricing, insurance and maintenance. The pacing and rhythm make a fairly complex offer feel effortless to scan. It is confident web design with genuinely considered UI design from the team at Reform Collective.
Credits: Reform Collective
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