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Build in Amsterdam

January 30, 2020

Mindsparkle Mag

RED Company

Build in Amsterdam designed the website for RED Company with the calm confidence of a fine architecture book. The homepage opens on a full-screen photograph of the ASICS headquarters at dusk, its long glass floors glowing under a soft pastel sky. Across the facade runs "A Way to Healthy Innovation" in oversized, light serif capitals, with a small "Featured case ASICS HQ" label floating above. The R, E and D letters are spaced out in the top corner as a quiet logo, and a thin orange line on the right edge adds a subtle accent. Refined typography and generous imagery make this web design feel premium and unhurried.

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