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Alessandro Scarpellini & Manuel Moreale

November 22, 2016

Mindsparkle Mag

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Neobi

Alessandro Scarpellini & Manuel Moreale gave Neobi a bright, playful identity built on bold organic shapes. Overlapping fields of lilac, sky blue, coral and sunny yellow curve across the frame, meeting at soft edges that feel friendly and full of energy. At the centre sits a clean, rounded lowercase wordmark in white, its gentle geometry balancing the exuberant colour behind it. The result is a joyful brand identity that leans on a confident colour palette to do the heavy lifting. Cheerful, modern and instantly memorable.

Credits: Alessandro Scarpellini & Manuel Moreale

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