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STRV

October 30, 2016

Mindsparkle Mag

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STRV Brand Guidelines

STRV present their brand guidelines as their own polished microsite, opening on a stark black screen where bold condensed type spells out “Brand Guidelines” beside a single red accent and a download button. Scrolling reveals a calm, systematic layout: the brand signature broken into six visual principles, a tidy palette of signal red, matte black and white, and typography set in Trump Gothic East, Maison Neue and Playfair Display. Clean rules, generous spacing and sharp corners make the system feel as disciplined as the guidelines it documents. It is a confident piece of web design and brand identity that turns a style guide into an experience.

Credits: STRV

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