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Lars Kreyenhagen & Claudia Fischer-Appelt

December 01, 2016

Mindsparkle Mag

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Karl Anders – Studio for brand profiling

Lars Kreyenhagen and Claudia Fischer-Appelt introduce their brand-profiling studio through this warm, editorial website, greeting visitors with an elegant “Nice to meet you!” set in a refined serif display face. Full-bleed photography — the two founders posed in a green-curtained room, an architectural “for BNKR” case study — is offset by crisp sans-serif copy and cobalt-blue accents. The tone is confident and personable, promising that “It’s all about brands” before closing with a friendly “Hi Karl,” contact form. It is a polished showcase of branding and thoughtful typography that mirrors the studio’s own craft.

Credits: Lars Kreyenhagen & Claudia Fischer-Appelt

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