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Berger & Föhr
February 26, 2019
Mindsparkle Mag
Berger & Föhr present their brand work as a striking wall of white logo marks glowing against deep black. The studio’s own intro sets the tone — a pursuit of “meaning, consistency, and appropriateness” — before a tidy grid marches through identities for Watchtower, CAIC, Ello, Be Colorado, Modular Robotics and more. Reducing each project to its essential symbol makes the page read like a curated logo museum, letting the geometry and craftsmanship shine. The monochrome discipline and generous spacing feel timeless. It is a masterclass in logo design and brand identity.
Credits: Berger & Föhr
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