Mindsparkle*

Index Studio

July 25, 2022

Mindsparkle Mag

Picky Joe

Index Studio brings real warmth and swagger to Picky Joe, a restaurant and rooftop concept dressed in the flavour of a smoky, late-night Paris. Enormous cream display letters spell the name in a groovy, seventies-inspired serif whose curves feel almost liquid against the black backdrop. Two tilted photographic cards, one of crackling flames and the other of a golden, globe-lit interior with a boldly patterned floor, tumble across the screen like scattered polaroids. A neat pill of French navigation (Le concept, Le restaurant, Le rooftop, Réserver) keeps the whole thing grounded and easy to use. It is a piece of web design where confident typography and moody imagery do all the seducing.

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