Monk brings pure, sunny energy to this site for Australia’s Southbound music and camping festival. Rolling, hand-drawn blobs of blue, green, pink and tangerine build a playful cartoon landscape, complete with tiny cars, cacti and drifting clouds, while the bouncy ‘Southbound 2016’ wordmark sits right at its heart. Rounded type, circular band portraits and cheerful news cards keep the whole page feeling loose, friendly and full of movement. It is joyful, character-rich illustration and confident art direction that perfectly capture a summer festival mood. Take a look at Southbound.
Credits: Monk
More in Music Branding
Includes freebie bundle, unseen BTS insights and more.