Heed designed this refined editorial microsite, 2016 Trends in the watch industry, exploring the challenges facing the Swiss watch trade. Elegant serif headlines and airy pastel-mint accents lend the data-driven story a calm, magazine-like sophistication. Delicate donut charts, minimalist bar graphs and a dotted map of Switzerland translate market statistics into a graceful visual narrative. The generous white space and considered typography make it a polished piece of editorial and interactive design that turns industry analysis into an inviting scroll.
Credits: Heed
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