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Cartogram

July 25, 2016

Mindsparkle Mag

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Berkeley Pool

Cartogram built this crisp, understated portfolio for Berkeley Poole, a New York-based art director and designer. A soft palette of pale grey and dusty pink frames a clean grid of standout projects — Ace Hill pilsner packaging, the cover of ADULT magazine, glossy editorial spreads and playful fashion photography. Light, modern typography and disciplined spacing keep the presentation calm and confident, letting the vibrant project imagery supply the colour. It is an elegant showcase of art direction and branding, polished without ever feeling cold.

Credits: Cartogram

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